My faves: My favorite customer reviews are, of course, ones that allow customers to upload photos of themselves wearing the clothes--sometimes taken right there in the dressing room. Anthropologie, Modcloth, and Nordstrom allow for these uploads. Anywhere else you know? Have you ever done this? I've never posted a review, but I enjoy reading them; I even look them up online sometimes after I buy an item at a mall store.
No reviews allowed: Some stores like Victoria's Secret, J. Crew, Asos, Fossil, and J. Jill don't allow for customer reviews at all, which is especially hard if an item is Final Sale. Boo.
How helpful are the reviews?
We may exaggerate a bit... Well, when you first buy an item and it fits right, you are likely to love it to death! This honeymoon period may last forever, or it may last just through the first wear (or the first wash). So the accuracy of the review may depend on when the customer posts it.
The truth and nothing but the truth. On the other hand, if all the reviewers claim that an item is too boxy, too cheaply made, or that it is misrepresented by the online photo, there's likely some truth in it.
Just to be a rebel, I like to order the item everyone attacks. I also like seeing bad reviews because they sometimes encourage a company to mark down the item more quickly.
What do you think? Do you read customer reviews? Have you found them to be accurate? Do you write them?
There's a photo of me in this dress in gray here: http://www.openmindfashion.com/please-suggest-some-casual-work-skirts-and-dresses.html
Another Monday post you may enjoy: