I've been wondering if vanity sizing is still around because I'm not feeling very flattered when I see I'm one of the biggest sizes at H&M! Makes me cry a little and wish for vanity sizing to come back! :-)
In general, I'd say MOST stores have given up vanity sizing. If anything, some have swung the other way and are sizing things smaller than they used to.
Case in point: I bought the exact same Athleta skirt a year later, and the same exact size was cut about one size smaller--I held the two skirts together to make sure I wasn't losing my mind.
Victoria's Secret pants have also gotten tighter, but their tops are looser.
Other stores that used to size things too small seem to have returned to normal sizing. For instance, I used to wear a Large in GAP tops. Now I wear Medium or even a Small.
I wear a lot of teen store clothing, as you know, but I don't have to size up in their sizes, always to my surprise. I used to always order a Large or X-Large since I'm not a teen, but now I order a Small or a Medium, and it fits fine. I wear a Small or Medium in Urban Outfitters clothes, Love Culture, Alloy, dELiA's, American Eagle Outfitters, & Aéropostale. Ironically, Abercrombie and Fitch, recently exposed for its exclusionary tactics against larger-sized girls, seems to use vanity sizing!--many of their tops are oversized.
The exception seems to be Forever 21. There, a Large is tight on me. But somehow I'm just fine with this :-)
J. Crew and Garnet Hill sizing is also back to normal. Talbots, Anthropologie, Ann Taylor, Eddie Bauer, Chico still seem to use vanity sizing--what do you think? What about Limited and Express? How 'bout department stores like Macy's, Dillard's, Nordstrom, Kohl's, Target, Walmart, J.C. Penny?
On the whole, I'd say stores have put sizes back where they were supposed to be. Except for H&M, who's cruel, but I don't really care as long as it fits, right?
Has your experience with these stores matched mine? Do you think vanity sizing is still around? Do you care what size appears on the tag?
|Public domain image from ecouterre.com
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