Why would GAP offer me, a loyal customer, only 30% off but offer a stranger 40% off? Here are a couple possible reasons:
1. I return 90% of what I buy there. I might actually be their worst customer.
2. They already have me; they want to attract a new customer.
No matter what the reason, I think it's unfair to offer different discounts, but I also think personalized pricing, personalized sizing, personalized shopping will soon become commonplace.
"eShakti is the #1 in women’s fashion clothing in the USA for custom-clothes - made to your size and style. For those who just want standard sizes, everything is also available in sizes 0-36W."
"Perfectly.me is going to break the mold long held by the fashion industry. We offer women’s personalized apparel, sold by stylists and designed to fit, flatter and embrace each unique individual.
Our goal is to make women feel confident about the way they look, no matter their size or shape. We use a personalized approach to style and clothing. Trained and certified personal stylists will work with clients to evaluate their body shape and proportions, coloring, and lifestyle, to determine their style personality and then deliver very personalized wardrobe suggestions."
Several stores also offer personal stylists or live chat--have you ever used the service?
The other day I received an email offering me a personal concierge through one of the online stores where I shop:
The bottom line
Because I'm a bit of a whimsical shopper, I like the option to return what I buy. I've also discovered that the more trouble I put into customizing a piece, often the less likely I am to wear it. I also like being anonymous by shopping online & returning through the mail. Although I appreciate the trend, I'll be trying to steer clear of personalization.
What about you? Have you ever worked with a stylist or had something personalized for you?
You may also like...