Was she smiling?

I can remember distinctly the first time I went to the London Victory Club in downtown Tampa, Florida. In this chic, dark nightclub, my friend pointed out that I would never fit in if I kept smiling so much--I needed to look angry or at least serious to be cool. 

As I roam websites, I stare back at the dour models at Zara, the posing supermodels at Victoria's Secret, the laughing women on the Boden site, the travelers at Eddie Bauer, & the girls working out at Athleta. 
 
My question today is whether you're more enticed to buy clothing from serious-expressioned models or from those smiling & actively running around.

It has only become commonplace to smile in photographs in the past 50 years or so. In old photos, people usually kept a straight face.

The Zara models sometimes look angry or sad & almost always serious. While it's not necessarily attractive to look pissed off, it can be powerful.

Zara Cotton Parka, $169

Zara Dress appliqué on neckline, $79.90

The models at Boden always look like they're having a ball.

Boden British Tweed Mini, $118, & Hotchpotch Pattern Sweater, $108

Boden Jersey Jacquard Top, $88, & Wool Bistro Crop, $138

Eddie Bauer image

             The Eddie Bauer women are always traveling
                             & most always smiling >>

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   The Victoria's Secret model typically stares right out at you. Most of the time she's half-smiling. 

Victoria's Secret Three-quarter Sleeve Vintage Tee, $29.50 or Special 2/$50

Athleta Pixy Drifter Tight, Lazy Breezy Bomber, & Duffy Slip On By Corso Como

The Athleta girl is usually seen coming from
a workout or yoga session. She looks relaxed.

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In fashion magazines, most models are rarely shown smiling. Is serious glamorous?

Lithuanian model Edita Vilkevicute posing in H&M Lookbook

I realize all these images have to do with branding; each company creates its own special presence by the way the models appear. But each company is also trying to create a reflection of you, how you see yourself. Our goal in buying clothes is almost always to find something that best reflects who we think we really are or who we wish to become. 

So who are you?: a traveler, a yoga girl, a goof, or a serious type? Do you smile most of the time (when you see others or your photo is taken)? Which images most appeal to you?